Marketing
You offer quality patient care, but that is only one part of a successful growth strategy.
We can ensure that you are reaching the right audiences with the right messages about the right services using our marketing analysis and planning approach.
We start by using our extensive knowledge in healthcare operations to set the best strategy in place for growth. We then make sure that those services that comprise the backbone of your strategy are successful by improving the community’s awareness and perception of them through healthcare marketing implementation.
The end result: Satisfied customers and successful departments.
Not sure where to start? Read our Beginner’s Guide to Hospital Marketing.
Our Typical Approach includes:
Marketing Analysis and Planning
- Research Market Trends
- Trends by procedure
- Trends by physician
- Referral data
- Utilization of space/capital equipment
- Analyze Target Audiences
- Target customers
- Positioning to meet customer needs
- Brand development
- Develop Positioning Strategy
- Key service lines
- Targeted customer outreach initiatives
- Test Messaging
- Surveys and focus groups with key audiences including:
- Healthcare professionals
- Patient population
- Review Marketing Initiatives
- Advertising campaigns
- Event coordination
- Public relations initiative
Marketing Implementation
Once we’ve identified which service lines and procedures should be promoted, and the right audiences to reach, it becomes a matter of using the right tools to accomplish the job of growing your business. Though the best solution varies for each facility, we can offer a few examples of the activities we might undertake:
- Online word-of-mouth campaigns
- Organized testimonials from your strong customer base
- Promotion and utilization of social networking tools
- Advertising development and placement
- Traditional (journals, newspapers, television)
- Digital (banner, paid search engine)
- Public Relations
- Media relations
- Event planning and management
- Education
- Face-to-face interaction
- Guides/brochures
- Interactive tools
Contact Soyring Consulting for an evaluation of how we can help your facility meet its goals.
