Marketing
Using our research-driven marketing analysis and planning approach, we can ensure that your brand will reach the right audiences, with the right messages, about the right services.
We start by using our extensive knowledge in healthcare operations to set the best strategy in place for growth. We then make sure the services that comprise the backbone of your strategy are successful by improving the community's awareness and perception of them through healthcare marketing implementation. The end result: Satisfied customers and successful departments.
Not sure where to start? Read our guide on Hospital Marketing.
Market Assessment, Evaluation, and Analysis
Soyring Consulting can identify areas to perform an in-depth review based on the needs of the facility. Some key areas may include:
- Market Drivers
- Segmentation
- Economic sustainability
- Strengths, Weaknesses, Opportunities, and Threats
- Market Research and Trending, including Competitive Breakdown
- Payor Analysis
- Physician Market Assessment
Our Process
Soyring utilizes a thorough and proven approach to market research and analysis. The following comprises steps necessary to position your facility or department for success:
- Market Trending
- Trends by procedure
- Trends by physician
- Referral data
- Utilization of space/capital equipment
- Customer Targeting
- Patient breakdown
- Demographics
- Disease Statistics
- Treatment Costs
- Payors
- Utilization
- Revenue by segment
- Strategic Planning
- Feasibility Studies
- Short and long-term market viability
- Target segments for growth
- Service line expansion
- Positioning
- Competitive segmentation & opportunities
- Value proposition review/identification by market group
- Physician alignment
Physician Alignment
In order to gain an understanding of the physician market, we will utilize both quantitative (data driven) and qualitative (interviews/observations) information. This will allow us to review the market's current status and opportunities for growth and recruitment. Our assessment will include:
- Physician Data
- Trends by procedure
- Referral data
- Trends by specialty
- Assessment of additional relevant historical data
- Analysis of potential market share
- Physician Review
- Market benefit/drawbacks
- Feeder markets and migration trends
- Business environment
- Specialty opportunities
Once we have identified and analyzed your facility's position, it becomes a matter of using the right tools to accomplish the job of growing the business.
Contact Soyring Consulting to learn how we can help give your organization an edge in the marketplace.
