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Market Research

Create a Strategic Plan to Achieve Successful Growth

Once we have identified and analyzed your facility's position, it becomes a matter of using the right tools to accomplish the job of growing or developing the proper hospital service offerings.

Read more about our focus areas & offerings below:

Market Research

Using our research-driven hospital marketing analysis and planning approach, we can ensure that you will reach the right audiences, with the right messages, about the right services.  We start by using our extensive knowledge in healthcare operations to set the best strategy in place for growth.  We then make sure the services that comprise the backbone of your strategy are successful. The end result: Satisfied customers and successful departments.

Market Assessment, Evaluation, and Analysis

Soyring identifies areas to perform an in-depth review based on the strategic needs of the facility. Some key areas may include:

  • Market Drivers
    • Segmentation
    • Economic sustainability
  • Strengths, Weaknesses, Opportunities, and Threats
  • Market Research and Trending, including Competitive Breakdown
  • Payor Analysis
  • Physician Market Assessment
Our Process

Soyring utilizes a thorough and proven approach to healthcare market research and analysis.  The following comprises steps necessary to appropriately position your facility/department for success with healthcare professionals and the community:

  • Market Trending
    • Trends by procedure
    • Trends by physician
    • Referral data
    • Utilization of space/capital equipment
  • Customer Targeting
    • Patient breakdown
    • Demographics
    • Disease Statistics
    • Treatment Costs
    • Payors
    • Utilization
    • Revenue by segment
  • Positioning
    • Competitive segmentation & opportunities
    • Value proposition review/identification by market group
    • Physician alignment


Physician Relations

In order to gain an understanding of the physician market, we will utilize both quantitative (data driven) and qualitative (interviews/observations) healthcare market information.  This will allow us to review the market's current status and opportunities for physician/provider recruitment and growth.  Our assessment will include:

Physician Data

  • Trends by procedure
  • Referral data
  • Trends by specialty
  • Assessment of additional relevant historical data
  • Analysis of potential market share

Physician Review

  • Market benefit/drawbacks
  • Feeder markets and migration trends
  • Business environment
  • Specialty opportunities
Strategic Planning

Successful healthcare organizations have short and long-term success because they are constantly setting and achieving goals by working with our healthcare strategy consultants.

Strategic Planning

  • Feasibility Studies
  • Short and long-term market viability
  • Target segments for growth
  • Service line expansion

During a Strategic Planning consultation, Soyring can help your hospital become a leader in the industry, lure in high-quality staff and health experts, and establish cutting-edge services for your community.  Our consultants work with specific departments or provide feedback for the hospital as a whole.  By observing day to day operations and working with the best market research and analysis, a detailed healthcare strategy can be put into place.

Featured Resource:


How to Use Marketing and Physician Recruitment for Strategic Growth

“The staff that Soyring brings to the facility was essentially members of our hospital family. We treated them like management staff here at the hospital. They participated in other meetings besides just focusing on the projects. They had vision of the broader goals and strategic objectives of the hospital and were instrumental in carrying out the hospital’s mission overall not just for the project that we hired them for.”


Ready to Achieve Strategic Growth?

Contact us today at 1.866.345.3887 or simply fill out this form & we will contact you.