Soyring Consulting, a clinical health care consulting company, has hired employees with IT and marketing expertise and is getting ready to start two new service lines. “We think a lot of our competition has cut R&D and marketing,” says Adam Higman. “For example, at some of the conventions we’ve been to as a part of our marketing efforts, we’re the only consulting firm there, which would have been unheard of before the recession. We’re really trying to use this as an opportunity to get a leg up once things do turn around.”
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